When the team at Against the Grain decided to expand into beds & mattresses, they briefed us to create two new web ad’s for them. The aim was showcase their handmade beds and highlight the care and craftsmanship that goes into every product.
Shot in their production unit we were able to capture the finer details of the production process as well as the showing off the finished product. We also shot the bed on location to show the products in a home environment.
The videos were used in social media advertising campaigns as well as featuring on stockists websites.