FA Respect

It’s great when you love doing what you do and we loved making this one. We made this film for the Football Association highlighting Respect for Coaches to sit alongside one of their E-learning modules.

The brief was to create a short video montage of a coach setting a good example for players and parents through their actions during a match. The video shows the coach being in control of his emotions,  staying inside the technical area of the pitch and giving specific positive feedback to players. It’s also important to show good body language and be gracious in defeat/humble in victory.

Shot at a local team during an evening training session – the coaches, the players and the parents were incredibly accommodating and demonstrated respect brilliantly – they made our job easy!

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