We were commissioned to make a brand film by Magnum, for their Greater Strength campaign. In this film our approach was to start off with a high energy, high impact montage of shots; wide shots of raging fires, crashing waves, armed police storming a building, sparks flying, ambulances with sirens blaring, troops marching across the desert.
As the film reaches a crescendo of impact and energy, we hit a moment of calm. The fires are out, the seas are calmer, and we see shots of people walking away wearing Magnum footwear as they’ve weathered the storm for another day.
We used bespoke music and sound design to help build the momentum, energy and sense of danger.