Part of a suite of films for Magnum, promoting their range of footwear.

Every Magnum product is designed with a specific end-user in mind, whether it’s Fire & Rescue, Healthcare or Police.

We created a suite of backdrops and effects, so each film is subtly different whilst still belonging to the same family. Each film focuses on the key features for that particular product, using visual cues to pull out the main benefits, such as waterproof or fire proof.